Over the last several weeks we’ve been studying various medical web designs including family physicians, ob/gyn, plastic surgeons, orthopaedics, and  more. One of the most remarkable things we’ve found is the lack of concern for usability in the design. Website usability can be defined as the measure of how usable a website is. By usable, we mean, how easily visitors are able to find what they are seeking or perform the tasks they’re wishing to do. Usability is the most important factor in ROI. It’s not aesthetics or fancy copy. Usability is what most directly impacts the bottom line.  Read the rest of this entry »

Question: how much do you want to pay, or think you should pay for a completely custom, professionally designed medspa website from Stone Soup? Write down or make a mental note of your answer because it might change when this question is asked again later. Read the rest of this entry »

If you own or are part of a family practice that does not have a website, learn why you don’t want to waste any more time – now is the time to start one! Starting a medical website may be easier than you expect, especially with the assistance of Stone Soup. By following these 5 steps, you can get your family practice website up and running in no time. Read the rest of this entry »