As recent as just a few years ago, creating a web presence simply meant creating a site, creating content, and publishing the site online.  Period. Individuals did not take into account how traffic would flow to their site or how it was supposed to get into the top results in page rankings by the top search engines, such as Google and Yahoo, and more recently, Bing.  Then in 2006, the words “search engine optimization” began to appear.  Since that time, SEO has become one of the leading strategies to drive traffic to one’s site for many companies across a wide range of industries. Read the rest of this entry »

Many people are of the notion that simply creating  a website and getting it online is the end of their work.  This is simply not the case.  One’s site will not obtain any visitors if it is not listed with the search engines or directories.  There are a variety of services available to an individual or company, but these can cost hundreds of dollars.  Social networking is also a great way to promote one’s site, but that can also cost the individual money if he or she has to hire another person to do all of the tedious legwork.  In other words, the best way to promote one’s site should involve as little work and have the least amount of money involved.  The following is five easy ways to promote one’s website for free. Read the rest of this entry »

Search engine optimization, or SEO as it is known, is the process by which a website is given the optimum chance to rank as highly as possible in the major search engines, such as Google, Yahoo, or Bing.  If a website is designed with certain SEO techniques, it will be much more likely to achieve a higher ranking in a shorter time.  To begin, you must start with the planning and the actual design of the website first.  This can be done by choosing the main descriptions, or keywords, that will let users know what your site is about.  Read the rest of this entry »