Over the last several weeks we’ve been studying various medical web designs including family physicians, ob/gyn, plastic surgeons, orthopaedics, and  more. One of the most remarkable things we’ve found is the lack of concern for usability in the design. Website usability can be defined as the measure of how usable a website is. By usable, we mean, how easily visitors are able to find what they are seeking or perform the tasks they’re wishing to do. Usability is the most important factor in ROI. It’s not aesthetics or fancy copy. Usability is what most directly impacts the bottom line.  Read the rest of this entry »

You’ve most certainly experienced one of these scenarios:

• You are away from the office but you need to find an attachment or a piece of information from an email.
• Your remote connection to your office computer is not working and you need to reply back to a client.
• Your Exchange server is down and your business depends on email for basic operation.
• Your hard drive crashed and you didn’t backup your Outlook file.

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Question: how much do you want to pay, or think you should pay for a completely custom, professionally designed medspa website from Stone Soup? Write down or make a mental note of your answer because it might change when this question is asked again later. Read the rest of this entry »