SwingFit is a solution that brings custom club fitting into the modern age of Artificial Intelligence. The existing ‘true custom’ market leaders are generating hundreds of millions of dollars in revenue without any emerging technology, and delivering continued growth through footprint expansion.

SwingFit bridges the gap between traditional ‘true custom’ fitting business models and emerging technology to competitively differentiate and disrupt the market.

The system uses top of the art AI algorithms to recommend the best tailored configuration for custom clubs based on metrics taken during test shots in order for the golfer to obtain top performance.