Sometimes when doing business, it becomes necessary to change web sites.  This is a common practice; however, it is important to know a few basics before doing so, as there can be some problems associated with this.  Having the appropriate knowledge and planning accordingly is the best course of action. Read the rest of this entry »

Most marketers and business owners focus the majority of their efforts targeting online audiences because… well… it’s cheap! Yet, you’re also competing with tens of thousands if not millions of other websites for the most competitive keywords. It’s also much harder to sustain the casual visitor’s attention, versus someone who already knows about your website and is deliberately coming to visit. Furthermore, don’t discount the number of people out there who are unfamiliar with online search techniques but can figure out how to type in a web address with some help from the grandkids. Read the rest of this entry »