Over the last several weeks we’ve been studying various medical web designs including family physicians, ob/gyn, plastic surgeons, orthopaedics, and  more. One of the most remarkable things we’ve found is the lack of concern for usability in the design. Website usability can be defined as the measure of how usable a website is. By usable, we mean, how easily visitors are able to find what they are seeking or perform the tasks they’re wishing to do. Usability is the most important factor in ROI. It’s not aesthetics or fancy copy. Usability is what most directly impacts the bottom line.  Read the rest of this entry »